Niche Manufacturing includes small, specialized producers spread across more than twenty industries. Firms in this industry are involved in metal components, coatings, glass, machinery and other products.
Strong relationships among leaders in Niche Manufacturing and the resulting social capital provide the foundation for the highly entrepreneurial industry cluster. Business owners are tightly networked and draw on each other for mentoring, advice, staffing and vendor referrals. The Redwood Coast region lifestyle provides a strong incentive for entrepreneurs to locate and expand here.